1. Dale Hefer

    Dale Hefer
    MD, Chillibush Group of Companies. Dale Hefer started her company in 1998 as a one woman show. Operating from a rented garage and using her boyfriend’s computer and money given to her by her sister as start up capital. Dale is a graduate of the University of KwaZulu Natal. As founder of the Chillibush Group of Companies, she has grown the company to comprise under the Chillibush name Advertising and Design, Investor Relations, Public Relations and Events. Her company was voted a top-three small agency by the Financial Mail in 2004 and by Finweek in 2006. Hefer was a businesswoman of the year finalist in 2002, a finalist of the Ernst & Young Global Emerging Entrepreneur Award in 2007 and was the Gauteng Businesswoman of the Year in 2008. In 2009 she was a finalist in the Top Women in Business and Government Awards and is the author of the bestselling “From Witblits to Vuvuzelas: Marketing in the New South Africa”.

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    Who do you think you're talking to?

    A few decades ago, there was an attempt by the South African Advertising Research Foundation (SAARF) to depart from stereotyping consumers according to race. Back in the late 1980s, it was a pretty revolutionary, pre-democracy thought - let’s classify people according to their lifestyle, rather than their colour.