Defining the true purpose of business

Lloyd Macfarlane

Lloyd Macfarlane
Editor, Green Business Journal. Lloyd has a MBA and a BSocSci. He is the Managing Partner at GSA Campbell Sustainability Consulting and a Director at Alive2green, a leading sustainability media company in South Africa. Lloyd’s work is focused on applied sustainability within the areas of green business, sustainability reporting and assurance, energy efficiency, green building, water, waste and transport. He is the Editor of the Green Business Journal, an ambassador for the 49M initiative and is also trying very hard to practice the principles that he teaches others in his own life!

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