Business leaders who follow the bullyboy tactics of Sir Alex at Manchester United will soon come a cropper in the new world that is business today.
Inviting a business leader to present a guest lecturer at a business school can be tricky. Most are boring. Some are on an ego trip. And some simply just cannot lecture.
But not Alastair Mokoena, Managing Director of Ogilvy& Mather Johannesburg. Recently he visited the Rhodes Business School to tackle the highly controversial subject of branding the #feesmustfall movement.
Some say that the business community is ducking the #feesmustfall controversy. Others get get depressed and even angry.
But very few see that the movement could be a fantastic new brand and business opportunity where all can be winners.
Have a look and see what an evening at the Rhodes Business School is all about!