• Tue. Nov 28th, 2023

    Critical Thought

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    Improving Customer Rewards Initiatives: Satispay and D-Wave Joint Venture

    BySam Figg

    Nov 22, 2023
    Improving Customer Rewards Initiatives: Satispay and D-Wave Joint Venture

    PALO ALTO, Calif., BURNABY, British Columbia, and MILAN, Oct. 11, 2023 — D-Wave Quantum Inc., a leading provider of quantum computing solutions, and Satispay, an Italian fintech company, have collaborated to develop a groundbreaking quantum-hybrid application aimed at optimizing customer rewards programs.

    Using D-Wave’s advanced constrained quadratic model (CQM) hybrid solver, the application has demonstrated a remarkable 50% improvement in customer rewards programs while maintaining the same budget. This innovative solution allows Satispay to identify more effective strategies for their rewards initiatives and increase membership to their independent payment network.

    Recognizing the immense potential of this partnership, Satispay plans to integrate the quantum-hybrid application into their production system. Their internal teams will harness the power of this technology on a weekly basis. This collaboration between D-Wave and Satispay comes at a time when Satispay’s popularity is skyrocketing in countries like Italy and France. Consumers and businesses are increasingly seeking seamless and secure payment solutions.

    Dario Brignone, the founder and CTO of Satispay, explains, “Our mission at Satispay is to simplify payments and enhance people’s lives. Through innovative collaborations like the one with D-Wave, we have developed a quantum-hybrid application that delivers immediate business value on a large scale. It enables us to manage our rewards program more effectively, saving money, improving rewards appreciation, and driving increased membership.”

    Murray Thom, the vice president of quantum business innovation at D-Wave, agrees: “Digital payments are one of the fastest-growing trends in financial services. By leveraging the power of quantum-hybrid technology to optimize Satispay’s customer acquisition strategies, we are empowering one of Europe’s top fintech companies to gain a competitive advantage and expand its independent payment network more rapidly.”

    The CQM hybrid solver is accessible through the Leap real-time quantum cloud service, allowing businesses to experience the benefits of this cutting-edge technology firsthand.

    Frequently Asked Questions (FAQ)

    1. What is Satispay?

      Satispay is a mobile payment super network that provides an alternative to traditional credit and debit cards. It offers users a convenient and secure platform to make payments in physical and online stores, exchange money between friends, and access various services such as phone top-ups, bill payments, and more.

    2. How does the quantum-hybrid application improve rewards programs?

      The quantum-hybrid application developed by D-Wave and Satispay optimizes customer rewards programs by identifying more effective approaches while maintaining the same budget. It has demonstrated a 50% improvement in rewards initiatives, allowing Satispay to enhance its rewards program, save costs, and expedite membership growth.

    3. What is D-Wave Quantum Inc.?

      D-Wave Quantum Inc. is a leading company in the field of quantum computing systems, software, and services. They are known as the first commercial supplier of both annealing quantum computers and gate-model quantum computers. D-Wave’s mission is to utilize the power of quantum computing to generate practical applications across various industries.

    4. How can businesses access the CQM hybrid solver?

      The CQM hybrid solver is accessible through the Leap real-time quantum cloud service. Businesses can access it by visiting the D-Wave website and accessing the Quantum Cloud Service section.

    Source: D-Wave [URL]